# Millward Wealth Management Ltd

Millward Wealth Management is an independent financial advisory firm based in Rugby with over 30 years of combined industry experience. Founded by a husband-and-wife team who have worked together for 15 years, the firm combines professional expertise with a family-oriented approach to financial planning.

The business serves clients across all life stages, from first-time homebuyers and parents planning for their children's education, through to those approaching retirement or navigating long-term care decisions. Their client base spans the Midlands region and includes individuals seeking clarity on complex financial matters.

What distinguishes Millward Wealth Management is their commitment to accessible, honest advice delivered in plain language rather than financial jargon. As independent advisers, they assess a broad range of products from multiple providers to ensure recommendations genuinely suit individual circumstances rather than being tied to specific products. Their approach prioritises understanding each client's current situation, aspirations and objectives before developing tailored solutions, which are then regularly reviewed.

The firm emphasises transparency, particularly around fees, and operates with straightforward pricing structures. Their values centre on family principles and long-term client relationships. Beyond the founding partners, they've built a support team including research and compliance specialists to maintain high-quality advice standards. They're particularly skilled in navigating the complexities of state care home systems—a service area many clients find confusing—making them a valuable resource for families facing care planning decisions.