Amethyst Advisory Limited
AA
Financial Advisors
Amethyst Advisory Limited
10 Barlow Dr, Lichfield WS13 8TL
# Amethyst Advisory Limited
Amethyst Advisory is an education management consultancy based in Lichfield that specialises in providing strategic support to schools and academies across the UK. The firm serves maintained schools, academies, free schools and multi-academy trusts, helping them navigate the complexities of education sector management and governance.
Founded in 2014 by three highly experienced consultants, the business draws on over 25 years of combined education experience per team member. Richard Potter, Roger Perkin and Jayne Potter collectively bring more than two decades of working together, having previously held senior positions at Schools Financial Services and drb consultancy. This depth of institutional knowledge sets them apart in the sector.
The consultants offer hands-on expertise across critical school operations including strategic financial planning, human resources support, premises management, health and safety compliance, and IT systems. Their approach emphasises building genuine partnerships with school leadership teams and governing bodies rather than delivering generic solutions. Each consultant has held Strategic Business Manager roles within schools, providing authentic insight into operational pressures and priorities that school leaders face daily.
What distinguishes Amethyst is their ability to guide schools through significant transitions—from budget delegation through to academy conversion and multi-academy trust development. They maintain current knowledge of both local and national education policy changes, ensuring their advice remains relevant and compliant. Rather than prescriptive consultancy, they focus on smoothing the path of education management by understanding each institution's unique context and challenges.
Amethyst Advisory is an education management consultancy based in Lichfield that specialises in providing strategic support to schools and academies across the UK. The firm serves maintained schools, academies, free schools and multi-academy trusts, helping them navigate the complexities of education sector management and governance.
Founded in 2014 by three highly experienced consultants, the business draws on over 25 years of combined education experience per team member. Richard Potter, Roger Perkin and Jayne Potter collectively bring more than two decades of working together, having previously held senior positions at Schools Financial Services and drb consultancy. This depth of institutional knowledge sets them apart in the sector.
The consultants offer hands-on expertise across critical school operations including strategic financial planning, human resources support, premises management, health and safety compliance, and IT systems. Their approach emphasises building genuine partnerships with school leadership teams and governing bodies rather than delivering generic solutions. Each consultant has held Strategic Business Manager roles within schools, providing authentic insight into operational pressures and priorities that school leaders face daily.
What distinguishes Amethyst is their ability to guide schools through significant transitions—from budget delegation through to academy conversion and multi-academy trust development. They maintain current knowledge of both local and national education policy changes, ensuring their advice remains relevant and compliant. Rather than prescriptive consultancy, they focus on smoothing the path of education management by understanding each institution's unique context and challenges.
Services offered
Strategic financial planning and budget managementHR support and staff developmentPremises management and health and safetyIT systems and package implementationGoverning body reportingAcademy conversion supportMulti-academy trust servicesEducation sector policy guidance