# Allan Reece Associates LLP

Allan Reece Associates LLP is an independent mortgage advisory firm based in Hornchurch with over three decades of experience in residential finance. Founded in 1991 by Allan Reece, a former Building Society leader with 50 years in financial services, the firm continues his legacy of expert guidance and client-focused service.

The business serves homeowners across multiple life stages: those seeking mortgages, property owners aged 55+ looking to access equity in their homes, and families requiring comprehensive financial protection. Their independent status means they access products across the market rather than promoting proprietary offerings.

What distinguishes Allan Reece Associates is their combination of deep institutional knowledge and pragmatic approach. The founder's experience managing £435 million in assets and facilitating £2.5 billion in lending informs their current practice. Rather than declining mortgage applications, they actively problem-solve to secure suitable products for clients. As proud members of the Equity Release Council, they specialise in regulated later-life lending with strict consumer protections.

The firm emphasises relationships over transactions, offering no-obligation consultations and free calculators to help clients understand their options. Their "friendly approach" paired with professional credentials—including LIBF fellowship heritage—provides reassurance that complex financial decisions receive both warmth and rigorous analysis. For over 100 combined years of advisor experience, they position themselves as trusted guides rather than mere salespeople, particularly valuable in equity release where consumer vulnerability warrants careful, ethical guidance.