# HFP - Independent Financial Advisers

Shackleton (formerly HFP - Independent Financial Advisers) is a nationwide independent financial planning firm created through the merger of Shackleton and Hurst Point Group, positioning itself as one of the UK's largest advisory practices. Based in Norwich, the firm serves individuals and businesses across Britain seeking comprehensive financial guidance.

The company specialises in guiding clients through complex financial decisions, from pension planning and retirement advice to wealth management, tax planning, and business owner guidance. They also address specific life events such as pensions on divorce, inheritance planning, and mortgage decisions. Their service portfolio extends to employee benefits consultation and expert witness services for legal proceedings.

What sets Shackleton apart is their commitment to transparency, fairness and consistency. Rather than operating as isolated practices, they've unified multiple long-established firms (typically operating for 30+ years) under a single philosophy, fee structure and set of values. This consolidation enables them to deliver institutional-quality advice with consistent standards nationwide, eliminating the postcode lottery of financial guidance quality.

The firm's identity draws inspiration from Sir Ernest Shackleton's 1914 Antarctic expedition, embodying values of dependability, fairness, courage and respect. They position themselves against the grain of typical financial services, emphasising simplicity and genuine client-first principles over complexity and jargon. Their approach appeals to clients seeking trustworthy, professional advisers who prioritise long-term relationships and transparent dealings.