Princelet Partners
PP
Financial Advisors
Princelet Partners
8A Great Newport St, London WC2H 7JA
# Princelet Partners
Princelet Partners is a specialist technology M&A advisory firm based in London's Covent Garden, founded in 2010. They guide shareholders through the complexities of selling technology businesses, delivering practical financial counsel alongside flawless deal execution.
The firm focuses exclusively on technology transactions, working with founders and shareholders across the UK, Europe, and North America. Their expertise spans software-as-a-service, digital transformations, industrial IoT, AI and data centres, networking infrastructure, marketplaces, PropTech, hardware, and defence technology. Since 2012, they've completed 36 deals with an aggregated value exceeding £3 billion, typically handling transactions valued between £10–50 million.
What distinguishes Princelet is their singular focus on technology deals combined with a results-driven approach. Rather than offering generalist advisory services, they concentrate entirely on tech transactions where they've developed deep sector knowledge and established networks. Their track record—including the acquisition of Satalia by WPP—demonstrates their ability to navigate complex deals whilst maximising shareholder value. Clients specifically praise their proactive value-creation efforts throughout the transaction process.
The firm embodies their stated philosophy of "clarity in complexity, excellence in every deal," positioning themselves as specialists who translate intricate technology valuations and market conditions into straightforward, actionable strategies for business owners preparing to exit.
Princelet Partners is a specialist technology M&A advisory firm based in London's Covent Garden, founded in 2010. They guide shareholders through the complexities of selling technology businesses, delivering practical financial counsel alongside flawless deal execution.
The firm focuses exclusively on technology transactions, working with founders and shareholders across the UK, Europe, and North America. Their expertise spans software-as-a-service, digital transformations, industrial IoT, AI and data centres, networking infrastructure, marketplaces, PropTech, hardware, and defence technology. Since 2012, they've completed 36 deals with an aggregated value exceeding £3 billion, typically handling transactions valued between £10–50 million.
What distinguishes Princelet is their singular focus on technology deals combined with a results-driven approach. Rather than offering generalist advisory services, they concentrate entirely on tech transactions where they've developed deep sector knowledge and established networks. Their track record—including the acquisition of Satalia by WPP—demonstrates their ability to navigate complex deals whilst maximising shareholder value. Clients specifically praise their proactive value-creation efforts throughout the transaction process.
The firm embodies their stated philosophy of "clarity in complexity, excellence in every deal," positioning themselves as specialists who translate intricate technology valuations and market conditions into straightforward, actionable strategies for business owners preparing to exit.
Services offered
Technology M&A advisoryBuy-side advisorySell-side advisoryDeal structuringValuation servicesShareholder guidanceCross-border transaction supportFounder exit planning