# Kingfurness & Associates Ltd

Kingfurness & Associates is an independent financial planning firm based in Hereford, serving individuals, families and businesses across Herefordshire and beyond. Established in 1994, the firm has three decades of experience delivering comprehensive financial advice underpinned by strong ethics and a personal, client-focused approach.

The firm specialises in working with people at specific life stages: those still building wealth, individuals approaching retirement, and those already retired. Rather than pursuing a one-size-fits-all model, Kingfurness deliberately targets clients where they can add genuine value to their financial wellbeing.

What sets Kingfurness apart is its commitment to independence combined with its membership in the Amber River group—a nationwide collective of independent financial planning businesses united under a single banner. This positioning allows the firm to maintain local accountability whilst accessing the resources and expertise of a larger network, all whilst remaining genuinely independent and focused on client enrichment rather than product pushing.

Client testimonials reveal consistent themes: long-term relationships spanning 20+ years, proactive communication and regular reviews, tailored advice that considers both risk profiles and ethical preferences, and responsive, accessible account management. Clients particularly value the reassurance and confidence these relationships provide, particularly through market volatility and major life transitions.

The firm's longevity and retention rates demonstrate that their personal approach and ethical stance resonate with clients seeking trustworthy financial guidance for life's significant milestones.