# West Riding Personal Financial Solutions Ltd

West Riding Personal Financial Solutions is an established independent financial adviser firm based in Castleford, managing over £90 million in assets for a diverse client base including individuals, corporate clients, pension funds, trustees and charities. Founded in 2004 and FCA-authorised, the firm has built a reputation for client-centred advice delivered with integrity.

The firm serves clients seeking comprehensive financial guidance across the full spectrum of personal finance. Whether planning for retirement, managing investments, navigating pension drawdown or exploring equity release options, clients benefit from personalised recommendations rather than product-driven solutions.

What distinguishes West Riding is its philosophical approach to advice. Led by Neil Liversidge, whose client advocacy has been publicly commended by financial journalists, the firm employs a principled self-checking method: advisers ask themselves what they would recommend to their own family members in similar circumstances. This ensures advice prioritises client interests above all else.

The firm explicitly positions itself around transparent communication—their strapline "Honest Advice in Plain English" reflects a commitment to clarity over jargon. Located in Castleford town centre with ample parking, they offer initial fact-finding consultations at no cost and without obligation, making professional financial guidance accessible to those seeking independent, trustworthy expertise.