# Smithfield Consultants Business Description

Edelman Smithfield is a specialist financial communications consultancy based in London that guides capital markets participants through complex communication challenges. The firm combines deep expertise in financial services with strategic counsel on high-stakes situations, helping clients articulate their value propositions during business-defining moments.

The firm serves financial institutions, investment firms, and companies navigating special situations including M&A transactions, shareholder activism, IPOs, and reputation management crises. They work with boards, investor relations teams, and executive leadership seeking to enhance valuation and build stakeholder trust.

What distinguishes Edelman Smithfield is their insider perspective on financial markets. Their leadership team comprises veterans from leading news organisations, global financial institutions, and regulatory bodies—bringing firsthand understanding of how markets operate and how communications influence perception. Rather than generic PR advice, they offer counsel rooted in capital markets mechanics and investor psychology.

Their work spans two core pillars: Financial Services Communications, helping financial players shape influential narratives that drive investment, and Special Situations & Investor Relations, enabling companies across sectors to communicate effectively during transformative moments. The firm publishes proprietary research including the Edelman Trust Barometer and Global Limited Partner Survey, establishing thought leadership while providing actionable insights into institutional trust and investor sentiment.

This positions them as trusted advisors for organisations where communications directly impact valuations and stakeholder confidence.