Home Counties
HC
Financial Advisors
Home Counties
18 Brockenhurst Rd, Ascot SL5 9DL
# Home Counties Financial Services
Home Counties Financial Services is an independent financial advisory firm based in Ascot, established in 1990 by Stephen Lunn DipPFS. With over four decades of combined experience—including 16 years at Prudential Assurance—the firm provides bespoke financial guidance to clients throughout and beyond the Home Counties.
As a fully independent financial advisor (IFA), Home Counties operates without product restrictions, meaning they research and recommend solutions based solely on client needs rather than commission incentives. This includes direct-only products unavailable through standard channels. They're authorised and regulated by the Financial Conduct Authority (FCA Number 181055), ensuring compliance with stringent professional standards.
The firm serves individuals seeking comprehensive financial planning across multiple life stages. Their client base ranges from those building savings portfolios to professionals approaching retirement, homebuyers navigating mortgage options, and individuals protecting their families through appropriate insurance coverage.
What distinguishes Home Counties is their genuinely independent approach. Rather than pushing a limited panel of products, they cast a wide net to identify the most suitable options. This applies to savings, investments, pensions and retirement planning, mortgages and insurance—though insurance recommendations come from a carefully curated panel of providers rather than the entire market.
The personalised service and proprietor-led approach, combined with transparent, unrestricted advice, positions Home Counties as a trustworthy partner for clients prioritising their actual financial wellbeing over provider relationships.
Home Counties Financial Services is an independent financial advisory firm based in Ascot, established in 1990 by Stephen Lunn DipPFS. With over four decades of combined experience—including 16 years at Prudential Assurance—the firm provides bespoke financial guidance to clients throughout and beyond the Home Counties.
As a fully independent financial advisor (IFA), Home Counties operates without product restrictions, meaning they research and recommend solutions based solely on client needs rather than commission incentives. This includes direct-only products unavailable through standard channels. They're authorised and regulated by the Financial Conduct Authority (FCA Number 181055), ensuring compliance with stringent professional standards.
The firm serves individuals seeking comprehensive financial planning across multiple life stages. Their client base ranges from those building savings portfolios to professionals approaching retirement, homebuyers navigating mortgage options, and individuals protecting their families through appropriate insurance coverage.
What distinguishes Home Counties is their genuinely independent approach. Rather than pushing a limited panel of products, they cast a wide net to identify the most suitable options. This applies to savings, investments, pensions and retirement planning, mortgages and insurance—though insurance recommendations come from a carefully curated panel of providers rather than the entire market.
The personalised service and proprietor-led approach, combined with transparent, unrestricted advice, positions Home Counties as a trustworthy partner for clients prioritising their actual financial wellbeing over provider relationships.
Services offered
Independent Financial AdviceSavings and InvestmentsRetirement PlanningPension PlanningMortgage Advice and ArrangementInsurance AdviceDirect-only Product ResearchComprehensive Financial Planning