Advice Matters Financial Planning
AM
Financial Advisors
Advice Matters Financial Planning
11 Wilton Cl, Lancaster LA1 2TL
# Advice Matters Financial Planning
Advice Matters Financial Planning is an independent financial advisory firm based in Lancaster, serving clients across Kendal, the Lake District and beyond. Led by Chartered and Certified financial planner Chris Wheatman, the firm specialises in lifestyle financial planning—helping clients achieve the life they want with the money they have.
The business primarily serves two key demographics: those approaching retirement who need clarity on pension adequacy, retirement timing, and legacy planning; and business owners seeking strategies to fund their lifestyle both now and in retirement, including exploring alternatives to selling their business.
What distinguishes Advice Matters is their genuinely client-focused approach. Rather than pushing products, they prioritise understanding individual circumstances and communicating complex financial concepts in accessible language. This philosophy is evidenced by their exceptional client retention—many relationships spanning 20+ years, with some clients having worked with Chris since 1992. The firm's track record speaks volumes: clients consistently report feeling heard, respected, and well-looked-after, with testimonials highlighting the absence of pressure tactics and the presence of solid, needs-appropriate advice.
The independent status means they can recommend products and strategies tailored to each client's specific situation, rather than being constrained by corporate product ranges. Their willingness to adapt advice as circumstances change has built deep trust and loyalty across their diverse client base, from local Lancashire residents to expatriate clients in Brazil.
Advice Matters Financial Planning is an independent financial advisory firm based in Lancaster, serving clients across Kendal, the Lake District and beyond. Led by Chartered and Certified financial planner Chris Wheatman, the firm specialises in lifestyle financial planning—helping clients achieve the life they want with the money they have.
The business primarily serves two key demographics: those approaching retirement who need clarity on pension adequacy, retirement timing, and legacy planning; and business owners seeking strategies to fund their lifestyle both now and in retirement, including exploring alternatives to selling their business.
What distinguishes Advice Matters is their genuinely client-focused approach. Rather than pushing products, they prioritise understanding individual circumstances and communicating complex financial concepts in accessible language. This philosophy is evidenced by their exceptional client retention—many relationships spanning 20+ years, with some clients having worked with Chris since 1992. The firm's track record speaks volumes: clients consistently report feeling heard, respected, and well-looked-after, with testimonials highlighting the absence of pressure tactics and the presence of solid, needs-appropriate advice.
The independent status means they can recommend products and strategies tailored to each client's specific situation, rather than being constrained by corporate product ranges. Their willingness to adapt advice as circumstances change has built deep trust and loyalty across their diverse client base, from local Lancashire residents to expatriate clients in Brazil.
Services offered
Retirement planningInvestment managementPension adviceBusiness owner financial planningLifestyle financial planningWealth managementLife insurance planningFinancial goal setting