# Argus Information & Advisory Services

Argus Information & Advisory Services, now part of TransUnion following the acquisition of Verisk Financial Services, is a London-based data analytics and insights firm specialising in delivering sophisticated business intelligence solutions. The company serves a diverse range of sectors including financial institutions, insurance providers, capital markets firms, fintech companies, retailers, and public sector organisations.

Their core offering centres on transforming complex data into actionable business intelligence that enables organisations to make informed strategic decisions. Argus distinguishes itself through proprietary datasets and advanced analytics capabilities that competitors cannot readily access, coupled with deep domain expertise across multiple industries.

The company's solution suite addresses critical business challenges across four primary areas: portfolio management for financial institutions, marketing effectiveness optimisation, credit risk assessment and fraud prevention, and comprehensive business intelligence platforms. Their approach combines unique data sources with analytics expertise to provide customers with competitive advantages in understanding customer behaviour and market dynamics.

What sets Argus apart is their emphasis on delivering insights where others cannot—leveraging specialised data access and analytical frameworks that extend beyond standard industry offerings. Their recent integration into TransUnion's broader ecosystem enhances their capability to serve customers through enriched insights into consumer behaviour, whilst maintaining their specialist positioning in financial services, risk management, and marketing analytics.