# Finova Money

Finova Money is a London-based financial planning firm specialising in bespoke wealth management for individuals at different life stages. They focus on creating comprehensive financial plans that provide clarity and confidence around money decisions.

The firm serves a diverse clientele including entrepreneurs, creatives, business owners, and retirees. What sets Finova Money apart is their tailored approach—they recognise that different life circumstances require different strategies. Rather than offering one-size-fits-all solutions, they develop personalised plans addressing the specific concerns of each segment.

Their expertise spans several key areas: retirement planning and determining realistic timelines for stopping work; pension and investment optimisation to ensure assets are positioned correctly; protection planning through income protection insurance; business owner strategies including tax-efficient ways to extract funds; savings adequacy assessments; and family financial security planning. This multi-disciplinary approach means clients receive comprehensive guidance rather than single-issue advice.

The firm emphasises independent, clear financial planning with a practical focus. They help clients answer critical questions about their financial future—whether that's retirement readiness, family protection, investment strategy, or business exit planning. Their positioning as financial planners (rather than product salespeople) suggests a consultative, advice-first approach centred on client outcomes rather than commission-driven recommendations.