# City Capital Financial Planning LLP

City Capital Financial Planning LLP is an independent financial advisory firm based in London SE1, managing £250 million of client assets. The firm comprises eight IFAs and a support team dedicated to delivering comprehensive financial solutions tailored to individual and corporate needs.

The firm serves affluent individuals seeking to optimise their wealth, small business owners and contractors requiring specialist financial guidance, and corporate employees through workplace financial wellbeing programmes. They work closely with HR and benefits teams at large organisations, providing in-house financial education and advisory services.

What distinguishes City Capital is their commitment to transparency and relationship-building. They offer free initial consultations, removing barriers to engagement. Rather than adopting a one-size-fits-all approach, they develop bespoke strategies aligned with each client's risk appetite and financial aspirations. Their positioning as specialists in financial planning—rather than product pushers—reflects a genuine focus on understanding client expectations and delivering exceptional service quality.

The firm's expertise spans retirement planning, investment management, financial protection, inheritance tax planning, and contractor-specific advice. Their dual focus on individual wealth management and corporate wellbeing programmes is relatively uncommon, allowing them to serve diverse client segments whilst maintaining consistent standards of professionalism and integrity.