# Business Description

Rafael Alexander Ltd, operating as Doogal.co.uk, is a specialist web development and mapping data platform founded by Chris Bell. Based in London SE19 1HB, the business has evolved from a personal portfolio site into a comprehensive resource for UK geographic and property data.

The platform serves developers, property professionals, researchers, and anyone requiring accurate UK postcode information and mapping tools. Primary users include those needing geocoding services, property market analysis, and geographic data processing.

The business distinguishes itself through several unique offerings. It provides one of the most complete UK postcode databases with latitude/longitude coordinates, accessible through multiple interfaces including batch geocoding capabilities. The historical property sales data for England and Wales offers valuable market insights unavailable elsewhere in such accessible formats. Specialised tools like the random postcode and address generators, KML viewer, distance measurement calculator, and multi-postcode mapping provide practical solutions for developers and data analysts.

What sets Doogal apart is the combination of technical expertise in .NET and web development with genuine utility. Rather than offering generic services, each tool solves specific problems—from administrative area lookups to renewable energy and Land Registry data analysis documented in regularly updated blog posts. The public domain licensing of source code demonstrates commitment to the developer community.

The platform's authority is evident through its most-visited features and the depth of regularly maintained data, reflecting a serious commitment to accuracy and relevance in UK geographic information.