# Unbiased Financial Planning

Unbiased Financial Planning is an Independent Financial Adviser (IFA) based in Wimbledon, southwest London, serving clients throughout the capital and beyond. As part of the Unbiased Financial Group, they provide comprehensive, holistic financial planning tailored to support individuals at different life stages.

The firm specialises in eight core areas: mortgages, protection insurance, pensions, investments, financial planning, tax planning, retirement planning, and small business financial solutions. This breadth of expertise enables them to address interconnected financial needs rather than offering siloed products.

What distinguishes UFP is their independent status. As an IFA regulated by the Financial Conduct Authority (FCA no 726137), they operate without ties to specific financial institutions, meaning they can recommend solutions based purely on client needs rather than commission incentives. This independence is fundamental to providing genuinely unbiased advice—a commitment reflected in their business name.

Their approach emphasises long-term financial planning over transactional selling. Whether clients need help securing a mortgage, structuring pension contributions, protecting their family through insurance, or planning tax-efficient retirement strategies, UFP positions itself as a holistic advisory partner. This is particularly valuable for small business owners who face complex financial decisions spanning personal and corporate finances.

Located at 37 Dorset Road, Wimbledon, they're accessible via phone (020 8544 9080) and email, serving clients seeking independent, comprehensive financial guidance in London and surrounding areas.