# Yoke and Company

Yoke and Company is a London-based financial governance consultancy specialising exclusively in the charity sector. They work directly with trustees and charity staff to align financial management with organisational objectives and charitable purpose.

The firm distinguishes itself through a trustee-centric approach that prioritises understanding governance relationships before addressing investment strategy. Rather than applying generic corporate finance solutions, they recognise that charities operate under distinct legal and ethical frameworks requiring tailored advice.

Their core offering spans three areas. Strategic advice focuses on deepening trustees' understanding of how finances connect to governance, enabling better decision-making around asset utilisation and investment allocation. Investment advice begins with the trustees' perspective and financial strategy, moving beyond technical analysis to ensure full stakeholder engagement and includes manager reviews where needed. They also undertake discrete projects, providing independent expertise when charities face complex technical problems or resource constraints.

What sets them apart is their refusal of conventional consultancy jargon. This philosophy extends to principal James's published work, *Investing for Charities*, which demystifies investment principles for non-technical trustees. The book exemplifies their commitment to empowering charities through clear thinking rather than obscuring complexity.

Yoke and Company serves established charities of sufficient scale to maintain investment portfolios and formal governance structures. They're positioned for organisations seeking reassurance that their financial decisions genuinely serve their charitable mission.