# Shield Corporate Finance

Shield Corporate Finance is a London-based M&A advisory firm specialising in helping business owners maximise returns when selling their companies. They serve mid-market business owners and entrepreneurs who want to exit their ventures at premium valuations.

The firm operates across three distinct phases. First, they rebuild business value through their Business Improvement Programme, diagnosing weaknesses, identifying growth opportunities and reducing operational risks—effectively functioning as an alternative to hiring a Non-Executive Director. Second, they prepare companies for sale by developing compelling investment prospectuses, identifying optimal buyer profiles and preparing for thorough due diligence. Finally, they execute the sale itself, engaging qualified buyers, negotiating price maximisation and optimising deal terms.

What sets Shield apart is their emphasis on creating buyer competition to achieve premium pricing. They leverage international expertise and networks to identify multiple strong potential acquirers, generating competitive tension that drives valuations upward. Their approach recognises that sale success hinges on meticulous preparation—poorly prepared businesses leave significant value on the table.

The firm positions their services as value-accretive investments, with the Business Improvement Programme explicitly designed to pay for itself through the premium it generates. They offer diagnostic tools including business health checks, sale readiness assessments and formal valuation services, enabling owners to understand their starting position and identify specific improvement areas before committing to a sale process.