# Business Description

Iceberg, part of Paragon Banking Group PLC, is a specialist financial services provider based in Poole that offers savings accounts, cash ISAs and mortgages to UK customers. The company operates through multiple channels—personal, business and intermediary—serving diverse financial needs across different customer segments.

For personal savers, Iceberg delivers straightforward savings solutions including fixed-rate accounts, access savings accounts and a range of ISA products. Their offering includes competitive fixed-rate Cash ISAs (currently at 4.30% for a 14-month term), Lifetime Cash ISAs and flexible access options. Accounts start from £500 up to £500,000, with customers choosing between monthly or annual interest payments and the ability to apply online or by post.

The business distinguishes itself through several key attributes. It maintains strong customer trust, evidenced by a 4.7 out of 5 Trustpilot rating across 11,319 reviews. All savings are FSCS protected, providing security up to the regulatory limit. The company emphasises transparency with comprehensive information on historic rates, detailed FAQs and extensive educational content about savings vehicles and ISA transfers.

Iceberg also serves the buy-to-let and residential mortgage markets through intermediaries, positioning itself as a specialist lender beyond basic savings products. This dual focus—retail savings combined with specialist lending—reflects Paragon Banking Group's broader commercial strategy. The brand's straightforward approach, competitive rates and multi-channel accessibility make it an accessible option for savers seeking simple, secure financial products.