# Shackleton: Britain's Financial Adviser

Shackleton is an independent financial planning firm based in Sheffield that operates as a nationwide network of long-established advisory practices unified under a single set of values and fee structure. Following its transformational acquisition of Hurst Point Group, it has become one of the UK's largest independent financial planning firms.

The business serves UK clients seeking comprehensive financial guidance across multiple life stages and circumstances. Their clientele ranges from individuals requiring pension and retirement planning to business owners needing specialist advice, and those navigating complex situations like pensions on divorce or wealth transfer.

What distinguishes Shackleton is its deliberate positioning around integrity and accessibility. Rather than adopting industry-standard jargon, they champion transparency and dependability – values inspired by Sir Ernest Shackleton's 1914 Antarctic expedition. The company recruits established practices (typically operating for 30+ years) rather than starting from scratch, ensuring proven expertise and local knowledge combined with consistent national standards. Their approach emphasises fair pricing, client-first decision-making and "bold simplicity" – stripping away unnecessary complexity from financial advice. This federation model allows them to offer high-quality, regulated financial guidance while maintaining the personal touch and credibility of established local firms. They explicitly reject the notion that quality financial advice should be either inaccessible or unnecessarily complicated, positioning themselves as the antidote to conventional financial services.