# Augimono Ltd

Augimono is a financial behaviour platform designed specifically for university students and their institutions. Rather than traditional money-tracking apps that monitor balances, Augimono focuses on understanding and improving spending behaviour through daily micro-actions.

The platform works by asking students to complete a "Rep" — a single repeatable action taking under five minutes daily — such as logging a spend, playing a money game, or interacting with their AI behaviour coach, Augi. This generates behavioural data that reveals the emotional triggers and patterns driving financial decisions, from stress-spending to FOMO purchases.

For students, Augimono offers features including a Money Personality Quiz, daily Rep tracking, a Money Log, AI coaching, a games hub, and financial confidence scoring — all free with no card required. The approach deliberately avoids guilt-based messaging, instead building capability and lasting habit change.

For universities, Augimono provides the "behaviour layer" that surveys and workshops cannot deliver. Institutional dashboards show cohort-level engagement patterns, financial risk signals, and intervention timing — all anonymised and aggregated with k≥10 protection. This enables universities to identify struggling students before crisis escalates and to move from reactive hardship support to upstream prevention.

Built in partnership with Birmingham City University and University of Nottingham, Augimono addresses a genuine gap: universities lacking real-time visibility into student financial behaviour despite rising hardship demand.